No new ideas...?
The iPod wasn’t the first mp3 player, but it was arguably the best.
Harry Potter wasn’t the first ‘boy wizard’, but the stories captured imaginations across the globe.
There are countless books on marketing, but if Seth Godin wrote a new one, I’d pre-order without a second thought.
Our unique experiences mean that we can take an existing idea and make it better, or see a way to join the dots that hasn’t been tried before - there may be no new ideas, but there is only one of YOU…