The Point...?

When you start a business, it’s easy to get seduced into trying to build it as big as you can*. More sales, more profit, more customers, more staff.

But maybe that’s not always the point of starting a business. Maybe the point is to see if we can do it. Maybe the point is to do the work we want to do. Maybe the point is to earn what we need, and not earn all that we can.

Whatever the reason (and there’s nothing wrong with growing BIG if that’s what you want to do), it pays to keep checking back every now and then to see if the way things are now is the way we wanted them to be when we first set out…



(* It’s the same with a career in someone else’s business - we just swap building bigger for climbing higher).