Traditional Thinking...

I love the 80’s story of Amstrad satellite TV dishes. Quoted £30-£75 per unit by traditional dish manufacturers, Amstrad applied sideways logic to travel via dustbin lid makers (“it’s the same shape and made out of metal”) to end up having them made for less than £3 by companies making car hub caps.

Traditional thinking, refined over many years can be really useful to help us avoid making the same old mistakes, but never forget that the world, and the people in it, are constantly moving forward, and so the foundation of that ‘traditional thinking’ might now be built on sand….