Where do ideas go...?

Where do all of our ideas go ? You know, the random ones when we’re lying in bed, or making a coffee, or at the supermarket, or driving the car, or having dinner….?

Is it only the good ones that hang around until we have time to do something with them ? Or do some of our greatest ideas get lost before we’ve had time to capture them, floating away on the steam of the boiling kettle, or drowned out by the beep-beep-beep of the supermarket till…

It doesn’t matter where your capture you ideas - your phone, the back of your hand or the pages of a book - but capture them you should, because you never know which idea is the one that could change your life…