Better or best...?

David Round
Better or best...?

Better or Best...?

There is always something that seems better - a more efficient routine, a faster bit of technology, a greater level of skill - but better always comes at a cost - reduced efficiency while you change, the higher price of the shinier box, the time to build that greater skill.

What’s more, better usually comes with a risk - we won’t know if it really is better until we’ve made the change, and often it’s a change that can’t be undone.

Now I’m not saying that we use this argument to never change, because standing still comes at a bigger cost and an even-bigger risk, but maybe it would help to ask a different question - instead of asking what’s better, we could ask ourselves what’s best…?

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