When you start a business, it is easy to get seduced into trying to build it as big as you can* - more sales, more profit, more customers, more employees - as Michael Gerber says in ‘The E-Myth’, “…how big can your business naturally become ? Because whatever limitation you place on that is unnatural.”
But maybe that’s not the point of starting your own business. Maybe the point is to see if you can do it. Maybe the point is to only do the work you love to do. Maybe the point is earn what you need, not earn all that you can.
Whatever the reason (and there’s nothing wrong with growing big if that’s what you really want to do), it pays to keep checking back to see if the way things are now is the way you wanted them to be when you first set out…
(* It’s the same for a career in someone else’s business - just swap building bigger for climbing higher).