How Far We've Come...

Our sales over the last 7 days have been well below average for this time of year.

Our sales this year have been brilliant, and in five years we’ve gone from zero sales in an industry I knew nothing about to a six-figure business serving the nicest customers I have ever known.

Focusing on this week’s sales, it would be easy to be disheartened, but drawing energy and emotion from just 0.38% of the life of the business seems a little bit silly…

Where we are right now is only a tiny part of the journey - how far we’ve come is a much better source of inspiration for the work still to come…


p.s. I looked at this week’s sales for last year, and it was exactly the same - a slow start to the biggest December we’ve ever had. History has a habit of repeating itself, which is much easier to spot when that history is recorded somewhere…