Push vs Pull

“If You Are Working On Something That You Really Care About, You Don’t Have To Be Pushed. The Vision Pulls You.” - Steve Jobs

And what if it doesn’t ?

What if motivation is still hard to find, or you always seem to talk yourself out of taking action on that really great idea ? Does that mean you don’t care ?

No. No it doesn’t.

It just means that you’re human - it means that that the thing you need to do is difficult and uncomfortable and, actually, maybe you are going to need a bloody big push to get moving.

So you can stop worrying about why your vision isn’t pulling you, and start thinking about where the push is going to come from…