Why We'll Succeed...

Seth Godin calls it ‘The Dip’ - the long, hard work that needs to be done to achieve your goal once the initial excitement and motivation have worn off.

I think of it as perseverance. As the stuff others aren’t willing to do. As sheer bloody-mindedness. As what makes us different.

It’s hard. Bloody hard.

But it’s what we need to do if we want ‘The Prize’. Whatever ‘The Prize’ is.

There’s no shortcut. No easy way. No risk-free strategy. Just the hard work that needs to be done.

But deep down we knew that, didn’t we ? And we set off anyway. Which is exactly why we’ll succeed…