Seth Godin calls it ‘The Dip’ - the long, hard work that needs to be done to achieve your goal once the initial excitement and motivation have worn off.
I think of it as perseverance.
As the stuff others aren’t willing to do.
As sheer bloody-mindedness.
As what makes you different.
But it’s what we need to do if we want ‘The Prize’.
Whatever ‘The Prize’ is.
There’s no shortcut.
No easy way.
No risk-free strategy.
Just the hard work that needs to be done.
But deep down you knew that, didn’t you.
And you set off anyway.
Which is exactly the reason why you’ll succeed…