I realised that I was making a notebook for people like me - professional people who needed somewhere to write their work notes and to do lists, but also be able to write their private thoughts and ideas safely. I wanted to create a notebook that could not only inspire people to be creative, but would also support them as they struggled to balance work and life. I wanted the notebook to last, so that owners could develop a deeper connection with it, which in turn would make it more likely to be used. I wanted the types of pages within the notebook to be individually specified for each notebook, be they lined, grid, dot, blank, or any one of a number of templates for support or inspiration. And I wanted the pages to be easily added, moved and removed - so that when a moment of private clarity arrives in an endless meeting, it could be written and remembered, and then easily removed and stored at home.
This was the beginning of #BecauseWritingHelps.