Too many businesses try to sell us what they think we want.
Too many businesses try to sell us what they want to sell.
Too many businesses try to sell us the latest trend.
But in a world of almost unlimited choice, many businesses are finding that we no longer want to buy what they are selling.
So if you harbour dreams of building your own business, or just want to do a better job in the one you’re in, why not ask your customers what they actually want to do, because then, you might just be able to help them to do it…