Seth Godin is my personal author.
He must be, because he always seems to write the book I need to read, when I need to read it.
He has just released ‘The Practice’, and 30-odd pages in, it’s already making me think deeply about the work I’m doing, and the work I need to do next.
We all have a personal author - they might have written many books, or just a particular one, but the words they have written are the words that we needed to read. And if you haven’t found your personal author yet, just keep on reading, because the next book you pick up might have been written just for you…